About Me


Hi, I'm Ash

Passionate about nutrition, fitness and wellbeing, Body Transformation coaching was a natural career path for me. Today, I am a Hove based Body Transformation Coach & Personal Trainer specialising in weight loss and muscle gain.

I am a proud Dad to Oscar, 6. I pride myself in being both approachable and empathetic and care implicitly about my client’s Body Transformation journey. I am an excellent listener with the ability to put people immediately at ease. I’ve been a pescatarian for 9 years and a passionate advocate for the benefits of living a healthy lifestyle.

I have a broad and varied career which includes ten years in Health and Social care, teaching English as Foreign Language and more recently, combining my role as a stay at home Dad with being a successful Body Transformation Coach & Personal Trainer. The theme throughout my working life has been to support, coach and empower people to be the best that they strive to be. At 47, my maturity and life experience mean that I understand how challenging life can be and strongly believe that you can look and feel great at any age.



  • Level 2 Gym Instructor

  • Level 3 Personal Trainer

  • Level 3 IKM Krav Maga Practitioner 

  • Level 7 Purple Belt Kickboxing

  • Level 3 Diploma in Health and Social Care

  • Hatton Academy Advanced Boxing for Fitness Instructor

  • Degree in Sport, Recreation & Tourism

  • Football Association Preliminary Coach 

  • Continued Professional Development Certificates: 

  • Plant-based nutrition; Body weight training suspension training, Kettlebell training; the role of exercise and physical activity in developing and maintaining positive mental health; Managing anxiety


  • Martial arts specialist in Krav Maga & Kickboxing 

  • Boxing

  • Semi-professional footballer & coach

  • 10 years in Health & Social care


Why train with me?

I’m more than a Personal Trainer. I believe in creating a strong partnership with my clients and avoiding the short-term, ‘quick-fix’ exercise and nutritional programmes promoted by other Personal Trainers. At the ‘magic 12 weeks’ you can (and will see results) however, I believe that this should be treated as your first check-point; your journey to a long-term, sustainable healthy lifestyle.

You’ll achieve results through my coaching strategies which will empower you to take responsibility for your own actions and ultimately allow you to succeed beyond working with me. Body Transformation is more than just looking and feeling great. It has a ripple effect that will transcend to all areas of your life and positively affect those around you.

Embarking on a Body Transformation journey shouldn’t be intimidating. But don’t for a minute think that I am a pushover! I am results driven and as keen as you to get achieve the outcomes that you desire. It’s a reflection on me if you don’t get the results and I’ll take it as a personal failure!


Your journey starts now...

Put your details in the form below and I'll contact you within the next 24 hours to help you take your first step.

07921 064685

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Image by Thom Holmes